Hi!! I’m Riley Ammenhauser, a student-athlete at the University of Michigan, where I’m pursuing a degree in Sport Management with a concentration in Marketing and Management. Beyond my core studies, I’ve expanded my expertise in social media, public relations, digital marketing, influencer partnerships, and social media strategy, giving me a deep understanding of the evolving media landscape.

As a track and field athlete, I’ve had the honor of breaking the school record in the triple jump and winning a Big Ten Championship title as a sophomore. Competing at this level has given me firsthand experience in brand partnerships, athlete marketing, and the rapidly growing NIL space, allowing me to bridge the gap between sports and business.

With a strong foundation in marketing, PR, influencer marketing, digital advertising, and content creation, I’ve developed a deep passion for the ever-changing social media industry. While earning my degree at one of the top universities in the world, I’m also actively growing my skills through internships, brand collaborations, and hands-on projects in beauty, fashion, and digital branding.

Working in the Name, Image, and Likeness (NIL) space has further fueled my passion for digital advertising and brand storytelling. I’ve had the opportunity to collaborate with top brands such as Peloton, Gatorade, Xfinity, and Lululemon, where I’ve played a key role in creating ad campaigns—writing creative briefs and scripts, producing content, and executing marketing strategies. I’m also signed with Outshine Talent, where I work closely with their team to expand my brand and business opportunities.

Beyond my professional and athletic career, I’m passionate about mindfulness, mental health advocacy, fashion, beauty, and wellness. I love practicing yoga, exploring creative projects, and spending time with family and friends—always striving to balance ambition with self-care.

I’m always looking to learn, grow, and expand my expertise in media, marketing, and branding to create impactful digital experiences. Whether through sports, content creation, or brand partnerships, I’m dedicated to making a meaningful impact in everything I do.